Two things separate us from other animals – having thumbs and knowing that we are going to die. Thumbs mean we can make lots of things other animals can’t. Knowing we are going to die means we buy lots of things that we can make because we have thumbs.
The dying bit is the interesting thing. Because we know we are mortal we try and fill our life with things to make us think dying doesn’t matter. Have you heard of something called religion? Largely it means not worrying about now because there will be a then. A next life. But people stopped believing in religion – we got all secular. It means a Next life. So we did two shopping things. We bought as much as possible to fill the void and to make life feel meaningful and we bought to feel young – like we would never die. We bought young cloths and plastic faces because we can’t stand the fate of death without the comfort blanket of religion.
But now there is no place left to hide as we can buy a longevity test so we know how long we have to shop – sorry I mean live. Life insurance is about to get very expensive or very cheap depending on your results. (The story is in the Sunday Times called Death calculators fix our date with the grim reaper but I cant make the link because you have to pay).
Also in the Sunday Times is the news that the growth of fast fashion means women are buying half their body weight in clothes each year. And there is the news that Bonpoint the luxury French fashion labels has a range of kids clothing using dead animal fur. We know we are going to die for us. The animals don’t know they are going to die at all and certainly not so little Chardonnay or Bruce can wear fur. So its thumbs up for Bonpoint and death to the rabbits.