Many people dont’ like being told they on the consumer treadmill. The claim not to follow any fashion. Yer right! As Dexy’s 
Midnight Runners once sang “If you’re so anti-fashion why not wear flares?”. Everyone buys there own ‘fashion’. In choosing one thing they exclude thousands of others. We all make finely calibrated decision about what is right for us. We do it more and more for more and more things. That’s one reason why we are turbo consumers.
There is a good piece on the book today by Carol Midgley in the Times Can shopping make us happy? Dont worry it can’t.
I see once again the idea that we are sold just enough to get a high, but not enough to satisfy us. I don’t subscribe to this view. The junkie is sold what is necessary to him at the time. It is the nature of his addiction that he comes back for more after the down. So it is with shopping, chocolate, TV, gambling – all forms of compulsive behaviour. You don’t need to engineer anything. It just happens.
This is not about good and evil. It is about saving us from ourselves, I need to write up this one on my own blog – http://www.gliddofglood.com
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