I saw this for the first time at the V&A post modernism exhibition I mentioned in the blog below. I think its a brilliant statement projected in the most illuminating way. The image is the brainchild of Jenny Holzer who projected a range of such ‘truisims’ from the late 1970s.
The statement gets to the heart of life in a consumer society. We are seduced on an industrial scale into wanting thing we never knew existed until we saw the advert. We know we don’t need much of it. But there are no alternatives. Alternatives are ruled out. We can’t stop this alone. We are exposed all day every day in a psychological onslaught. Someone needs to protect us. But who and how?
Confession: I bought a print copy of the statement for £9.50 and now need to find the right frame. Can someone protect me from what I want?