Politics continues to be turned on its head. Yesterday David Cameron said he would outlaw the sexualsiation of children by shops and magazines if retailers fail to heed parental anger. This is not the first time the Conservative leader has spoken out about the commercialisation of childhood. It stands in stark contrast to the recent government report that called for more education to help make children more media-savvy i.e., personalise the responsibility for the march of the markert rsather than see it as a social issue to be tackled collectively. This is what Cameron said:
It also means working with business to reduce the cruder elements of commercialisation in our society. Children today are being sold the idea that the path to happiness lies through excessive consumption.
It’s high time the children’s market and advertisers show much more restraint in the way they operate. We don’t want to resort to regulation. But we will make it clear that if business doesn’t exercise some corporate responsibility, we will not be afraid to impose it.