Yesterday (Monday) there were no less than five stories in the Guardian newspaper that relate strongly to world of turbo-consumerism; the consumerisation of education on the letters page; a poll that says that consumers are moving away from ethical food, the launch of very.co.uk
an online clothes and gadget retailer aimed at female shoppers aged 25-45 with young families; just add lime (to the sea) – to cut C02 emissions and the poor face more hunger as crops fail because of climate change.
Consumerism, its dynamic force and its consequences shape our world more than any other. Strange then that on the same day Jackie Ashley wrote an article about equality in which she didn’t mention that we are struggling for equality in a world of more and more in a way that makes any notion of equality impossible. While the treadmill keeps turning and we define ourselves primarily by what we own in an endless quest for social status we perpetuate the moral and cultural dynamics of an unequal society. You can’t by definition strive for more equality on a treadmill, you can’t have social cohesion and you can’t have a democracy worthy of the name either. the fact that you can’t have a functioning planet is obvious. But on the treadmill we remain!
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