Today we learn that the singer Beyonce has spent £36,000 having her nails done. That’s £3600 per finger. It seems a tad expensive. But then I’m sure she thinks she is worth it and anyway it’s her money and she earned it. Her new nails 
will cement her celebrity status and push the record sales up so it’s probably a good investment.
Of course ordinary folk can’t spend £3600 having one nail done let alone ten times that amount. But they will aspire to spending more on their manicure. Perhaps £100 instead of the usual £40. The hurdle of consumer success has been pushed a bit higher. After all we no longer want to over throw those at the top we just want to be like them. Debt, insecurity and the chasing of an impossible dream of happiness through consumption will result. Billions who live on less than $2 a day will wonder, if ever find out, how someone could spend so much on such a small part of one body. The finger of guilt points at Beyonce.
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