You just have to read the Sunday Times Style magazine if you want to understand the world. Or rather you just have to flick through the pictures. This week there are six pages on ‘standing out from the crowd with the right accessories’. The models on each page pose as animals – sheep, monkeys, lions (you know what animals are don’t you) etc but – wait for it – they stand out because of their accessories – bags, belts, bracelets, boots and shoes (sorry, you know what accessories are). A silver cuff for £220 or a bag for £710. Take your pick.
So what do we learn? We are just animals – correct. But we can stand out from other animals through what we buy. Correct again but only in a narrow material sense. Why don’t we stand out by what we do, say or write? But to be a herd you need a brand. Whether its from a red hot iron or a pair of Jimmy Choos it doesn’t matter. At least the real herds just live and graze until they die. We spend our life on the treadmill of earning to be able to brand and rebrand ourselves.
Thanks you as ever for point this out Style magazine.