I write in the book about people holding up signs for shop sales, wearing brands and having brands tattooed on them. Now I’m delighted to say the market has taken it one step further. Now you can brand you house. Adzookie in the States is offering money to turn you home into a giant billboard. After all the house owners need the money to buy the stuff that is advertised on their house. Lawns will have to be next. One day we will look down on earth and it will say Google or Snickers. You think I’m joking?